How We're Different

Independent Objective Advice

As “fee-only advisors”, Keatley Wealth Management acts as a fiduciary in all client dealings at all times. Our business is structured to eliminate the conflicts of interest that exist when a financial advisor is also a salesperson for or an employee of a large institution. As an independent firm, our clients benefit from our ability to consider a broader range of solutions as we are not beholden to a bank, brokerage firm or insurance company to sell their products. We work for our clients and we are paid by our clients only. We never receive compensation from anyone other than our clients.

This approach is in sharp contrast to that of the large banks and investment firms and the salespeople who work for them. Fee-based advisors are paid to steer their clients toward specific products and services provided by their employer or brokerage firm and charge percentage fees on investment accounts. This limiting of choices, fee schedule and compensation structure often impacts the quality of the investment advice given. Their primary loyalty lies with the financial institutions that employ them (brokerage firms, banks, insurance companies) and not their clients. As true fiduciaries, this is never the case at Keatley Wealth Management.


“An advisor shall exercise his/her best efforts to act in good faith and in the best interests of the client. The advisor shall provide written disclosure to the client prior to the engagement of the advisor, and thereafter throughout the term of the engagement, of any conflicts of interest, which will or reasonably may compromise the impartiality or independence of the advisor. The advisor, or any party in which the advisor has a financial interest, does not receive any compensation or other remuneration that is contingent on any client's purchase or sale of a financial product. The advisor does not receive a fee or other compensation from another party based on the referral of a client or the client's business.”
NAPFA Fiduciary Oath


Credentialed Experience and Knowledge

When selecting a financial advisor, it is imperative that you seek professionals who have the experience to address your challenges, as well as the technical knowledge to navigate the complexities of the investment world. Karen Keatley and Jenny Martella both hold MBA degrees as well as the prestigious CERTIFIED FINANCIAL PLANNER™ (CFP®) designation. In addition, Karen is also a Chartered Financial Analyst (CFA), a designation typically held by people who manage institutional investment portfolios, charitable endowments and mutual funds.

  • For more information about the CFP®, please click HERE.
  • For more information about the CFA please click HERE.


Customized Financial Planning and Investment Management

At Keatley Wealth Management we believe that a complete financial plan is the best foundation for any client relationship. We take a look at the whole picture, analyze where you are now and plan strategically for where you want to be. All of our financial plans incorporate scenario testing to help ensure our clients are not unduly exposed to a financial market downturn. We make certain that our investment management activities are appropriate for your situation and all the pieces are in place to get you on the right track. Our focus on comprehensive financial planning integrated with smart investment management enables us to help you succeed in the long haul, and that’s what matters most.